Some designers focus on looks. Others on strategy. I believe the best work does both. Whether it’s a brand, a page, or a package, my goal is simple: make it stand out, make it smart, and make it last.
Great design isn’t just seen—it’s felt (and occasionally obsessed over). Whether it’s shaping brand identities with personality, crafting editorial layouts that pull you in, or designing packaging that makes you look twice, every project needs a little chaos, a little craft, and a whole lot of intention.
Born under the Puerto Rican sun but often found orchestrating creative mischief in San Francisco, I currently shape stories at Oracle NetSuite. With experience across branding, packaging, editorial, and experiential, I bridge strategy with creativity to build work that’s not just beautiful—it’s impactful. Because if it doesn’t make you think, feel, or remember, what’s the point?
Brewing from scratch or resurrecting from the grave? Let’s bring it to life—summon me.
(Or, you know, just send an email.)
📍
California ↔︎ Puerto Rico
One foot in the Bay,
one in the Caribbean waters.
📄
Resume available upon request.
Only if you say the magic words.